How
to get in and out of a furniture store without losing your
wallet
Never pay full retail. Is that clear? Wait
a minuate, after all of the above, now you say, “never
pay full retail” What is this all about? To begin
with, what is retail? What was the last item you bought
that wasn’t “on sale”? Sale is word that
has changed its meaning over the years. There was a time
when a sale simply meant that a merchant had his storeopen.
Everything was on sale. That’s why he was in business:
His intention was to sell something to someone. But retailling
has changed, and the old words have different meanings.
If you are not up on your retail vocabulary, it is going
to cost you money. Let’s take a look at todays furniture
store and see how the typical retailer does business.
The number of independent furniture stores
has been reduced drastically over the past thirty years,
while the number of outlets for furniture can now be found
in stores as diversable? Because furniture can now be found
in stores as diverse as Walmart and Niement Marcus. Catalog
sales of furniture are increasing. We have many national
and regional furniture chain stores, Helig-Meyers, Levitz,
Rhodes, Art Van, Rooms To Go, Wicks, Pier I, Ikea, The Bombay
Company, Krause’s, Crate and Barrel, This End Up.
At the same time, the local independent’s numbers
have declined and will continue to decline. Many of the
remaining local independents have switched from being old
– fashioned general furniture stores to being part
of large franchise operations. These franchise operation,
closely associated with Drexel Heritage, Ethan Allen, La
– Z – Boy, Thomasville, Expression, or Norwalk,
narrowed the lkocal stores’s merchendising when they
made it part of a national group.
Large discount operators out of North Carolina,
like Furnitureland South, Rose Furniture, and Boyle’s,
have tremendous impact on all areas east of the Missisipi
and, to a certain extent, even on the western retail scene.
Sears, J.C.Penny, Marcy’s – the list can go
on and on without even mentioning the antique market, furniture
showrooms in many major market areas, local decorator and
designer shops, used furniture outlets, or the new combination
consigment – and – new furniture outlets.